SOCIAL MEDIA QUOTES – No 2
“Privacy is dead, and social media hold the smoking gun.” Pete Cashmore, CEO of Mashable
We do not completely agree with this, although there is definitely truth to it. Social media is a group phenomenon that has revolutionized the way we consume content both online and in a more general sense. Before the Internet, information would come from a very few sources such as newspapers. With the advent of Internet, content was passed on from ‘brochure’ static websites to readers.
Today however, readers evolved into users as the Internet evolved into social media. Information is created, shared and consumed by all Internet users. The traditional top-to-bottom model that previously characterized the flow of information gave way to a spherical one in which each user has equal weight online. Social media is really like online democratization where everyone has the potential to have a voice, and to be heard by all.
In that sense, privacy is not the name of the game anymore as content is shared within public domain – which is really the power of social media. However, privacy is still an aspect of social media that can be controlled to a certain extent, especially in a business environment. There are tools that businesses can use to keep information internal or choose whom to address certain types of contents.
If a business wants to have a social network as a communicative tool, for instance, it can do so through its very own and internal DIY social network, with no issues of privacy at all. In the end of the day, there is always the option of keeping certain types of information private or making it available to selected viewers, but perhaps that would not be taking advantage of what social media really is. Privacy is not dead, it is a choice to make – either social media or privacy.