Wonderful Edition to any Business
This book is a wonderful edition to any business who is interested in and needing to employ social media within their business plans.
Nicholls uses to prove the successes of social media for a particular businesses as well as visual references to better understand the overall goal for each strategy. He also provides a bullet-point list of Take Away Points at the end of each chapter. This book is not a reference guide for the individual social media platforms and Nicholls makes it clear that the process of integrating and implementing social media in your business marketing plans takes time and patience. This book is merely a business guide to the implementation of social media. Nicholls affirms, “Have no doubt, this is a revolution…. We have to embrace social media because we cannot stop it.”