A Deeper Insight into the Potential of Social Media
Social Media in Business is a great book and course to introduce social media for the CEO or manager who hasn’t quite yet come to terms with how to implement this alien new trend into his own business strategies. It’s not just a ‘guide’ to sites like Facebook and how to make a Facebook Page for your company (websites explaining this are a dime a dozen), but rather an introduction to some of the more in-depth uses of social media in a business environment. So if you view social networks as a potential marketing opportunity alone, then you need to read this book to see what else can be done with it – and what can be learned from other businesses. Highly recommended for those who are looking to advance their businesses and stay ahead of the competition.