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Archive for Social Media Cases

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS   Blackboard Inc., a company that provides enterprise software to various organizations, with a strong focus on education software for education providers, is the subject of an interesting example of how a business-to-business company used social media to reach its business goals. The company focused […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities, Twitter

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PRIZE4LIFE – AN EXAMPLE OF THE POWER OF CROWD SMARTS

PRIZE4LIFE – AN EXAMPLE OF THE POWER OF CROWD SMARTS

PRIZE4LIFE – AN EXAMPLE OF THE POWER OF CROWD SMARTS Prize4Life, a non-profit organization that focuses on accelerating the discovery of treatments and cures for ALS – Amyotrophic lateral sclerosis, a neurodegenerative disease also known as Lou Gehrig’s disease – is the subject of a successful social media case study. In 2006, the organization leveraged […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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NETFLIX AND BLOCKBUSTER; HOW DID ONE BECOME FAR MORE COMPETITIVE THAN THE OTHER?

NETFLIX AND BLOCKBUSTER; HOW DID ONE BECOME FAR MORE COMPETITIVE THAN THE OTHER?

NETFLIX AND BLOCKBUSTER; HOW DID ONE BECOME FAR MORE COMPETITIVE THAN THE OTHER?   The story between Netflix and Blockbuster is a story of success and failure. Once a giant in the movie rental business, Blockbuster is today nothing but a distant memory. Its successor and then competitor for decades, Netflix, is, on the very […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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NAKED WINES; THE STORY OF A NAKED BUSINESS

NAKED WINES; THE STORY OF A NAKED BUSINESS

NAKED WINES; THE STORY OF A NAKED BUSINESS   This is an interesting name, but a far more interesting story lies behind to learn what can be done with social media in business. Naked Wines is an online business that integrates a bit of ‘eBay’, a bit of ‘Groupon’, a bit of ‘twitter’ and a […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?   Facebook. Twitter. LinkedIn. That is all we keep hearing about. But social media is much more. A plethora of tools awaits the entrepreneurial mind who seeks to take advantage of the many business opportunities social media provides. HootSuite is one amongst these key social media tools, although probably less […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3   This article is the sequel to the series of ‘Social Media Gone Badly Wrong’ articles. In this third part, a further three case studies are presented to illustrate the magnitude social media risks can have on business. 1. Unethical behavior:  Samsung has been the subject of […]

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Posted in: Social Media Cases, Social Media for Executives

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ELANCE; WHAT, WHO AND WHY?

ELANCE; WHAT, WHO AND WHY?

ELANCE; WHAT, WHO AND WHY?   Freelance platforms are a breakthrough in the outsourcing of programmers, designers, writers, translators, marketers, researchers, admin contractors and many other skills. They are online marketplaces that provide cost-effective ways of hiring capable freelancers or contractors locally or globally for a range of different duties. Elance is one of them […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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MOONSHOTS – WHAT ARE THEY AND WHY SHOULD WE CARE?

MOONSHOTS – WHAT ARE THEY AND WHY SHOULD WE CARE?

MOONSHOTS – WHAT ARE THEY AND WHY SHOULD WE CARE?   We often do not realize the power social media has through the great opportunities it can offer us. We may be used to thinking of social media as the pictures we see on our Facebook Page or the messages in our Twitter feeds. Given […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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SOCIAL MEDIA GONE BADLY WRONG PART 2

SOCIAL MEDIA GONE BADLY WRONG PART 2

SOCIAL MEDIA GONE BADLY WRONG PART 2   This article follows a previous one entitled ‘Social media gone badly wrong’, by providing further examples to illustrate yet further social media risks:   Security: Sony experienced serious security issues when it got hacked by external hackers on several occasions over the last few years. More than […]

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Posted in: Social Media Cases, Social Media for Executives, Social Media Implementation

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HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES   How can social media tools help an organization’s internal collaboration? Three examples of three different companies, using three different social media platforms, provide good case studies to illustrate how social media can enhance internal collaboration.   Pbworks What is Pbworks? Pbworks is […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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