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Social Media Tips and Blog Posts

SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG   Companies lacking a clear social media strategy can have their social media activities turn into disasters. In order to tackle the risk of having a social media plan taking a counterproductive direction, a step-by-step process needs to be implemented in order to introduce and use social media in the […]

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Posted in: Social Media Cases, Social Media for Executives

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Social media case study: Hi Matic Hotel

Social media case study: Hi Matic Hotel

Social media case study: Hi Matic Hotel   Hi Matic Hotel is a hotel in France that harvested the power of social media to turn its client base into a community. Located in Paris, the five-storey hotel has created its own internal social media network exclusively for its guests. Interconnected touch-screens are spread throughout the […]

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Posted in: Communications, Internal Communications, Social Media Cases, Uncategorized

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SOCIAL MEDIA QUOTE 15

SOCIAL MEDIA QUOTE 15

SOCIAL MEDIA QUOTE – 15 ‘Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.’ Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media     This quote illustrates an essential […]

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Posted in: Social Media Opportunities, Social Media Quotes

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SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION

SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION

SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION   On the same day of London’s recent Woolwich attack, a friend of mine asked me if I had heard of the news. He added that he had no idea what had been happening until he saw a post on Facebook saying ‘what is going on […]

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Posted in: Social media development, Social Media landscape, Social Media Opportunities

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Social media quote – 14

Social media quote – 14

Social media quote – 14 “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, author of The New Influencers This sentence illustrates the core of social media’s power: its snowball effect. A message […]

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Posted in: Social Media Opportunities, Social Media Quotes

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The rise of sharing

  The rise of sharing   The spread of social media is leading to more and more information sharing across geographical boundaries. In the TEDx video The Future of Social Media, Ricky Van Veen explains how content is ‘fueled by social sharing’. Content, according to him, lives or dies based on how much it is […]

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Posted in: Social media development, Social Media landscape, TED Talks

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Social media quote – 13

Social media quote – 13

Social media quote – 13   ‘Most people do not listen with the intent to understand, they listen with the intent to reply’ Stephen Covey, The 7 habits of highly effective people: powerful lessons in personal change This very interesting quote was also used by Starr Hall in her TED conference entitled ‘Social media for […]

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Posted in: Social Media Quotes

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TWITTER ADVERTISING

TWITTER ADVERTISING

TWITTER ADVERTISING Twitter has recently concluded a deal with one of the biggest companies in US advertising, Starcom Media Vest Group (SMG), a division of Publicis – the clients of which include giants like Microsoft and Coca-Cola. The deal is said to be worth several hundred million dollars. This event surely highlights the importance Twitter […]

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Posted in: Social Media Applications, Social Media Opportunities, Twitter

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SOCIAL MEDIA QUOTE -12

SOCIAL MEDIA QUOTE -12

SOCIAL MEDIA QUOTE – 12 ‘In social media, […] You can talk, you can chat, you can follow and you can like, but there has to be a give and a take. There has to be a reason for that relationship on both parties,” Angela Vithoulkas, award-winning owner of VIVO cafe.   In this quote, Angela Vithoulkas puts […]

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Posted in: Social Media Implementation, Social Media Quotes

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5 BEST APPS FOR ENTREPRENEURS

5 BEST APPS FOR ENTREPRENEURS

5 BEST APPS FOR ENTREPRENEURS   Being an entrepreneur usually involves managing a plethora of different meetings, connecting to different groups of people, constantly networking and being very often on the go. These activities however are being greatly facilitated by social media mobile apps, and here is our pick of the 5 most interesting mobile […]

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Posted in: Social Media Applications, Social Media for Executives, Social Media Opportunities

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