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Social Media Tips and Blog Posts

NAKED WINES; THE STORY OF A NAKED BUSINESS

NAKED WINES; THE STORY OF A NAKED BUSINESS

NAKED WINES; THE STORY OF A NAKED BUSINESS   This is an interesting name, but a far more interesting story lies behind to learn what can be done with social media in business. Naked Wines is an online business that integrates a bit of ‘eBay’, a bit of ‘Groupon’, a bit of ‘twitter’ and a […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?   Facebook. Twitter. LinkedIn. That is all we keep hearing about. But social media is much more. A plethora of tools awaits the entrepreneurial mind who seeks to take advantage of the many business opportunities social media provides. HootSuite is one amongst these key social media tools, although probably less […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3   This article is the sequel to the series of ‘Social Media Gone Badly Wrong’ articles. In this third part, a further three case studies are presented to illustrate the magnitude social media risks can have on business. 1. Unethical behavior:  Samsung has been the subject of […]

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Posted in: Social Media Cases, Social Media for Executives

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ELANCE; WHAT, WHO AND WHY?

ELANCE; WHAT, WHO AND WHY?

ELANCE; WHAT, WHO AND WHY?   Freelance platforms are a breakthrough in the outsourcing of programmers, designers, writers, translators, marketers, researchers, admin contractors and many other skills. They are online marketplaces that provide cost-effective ways of hiring capable freelancers or contractors locally or globally for a range of different duties. Elance is one of them […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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GOOGLE GLASS

GOOGLE GLASS

GOOGLE GLASS   The world of smart objects is expanding at great speed, and one of the latest additions to this range of goods is the Google Glass. A wearable computer, the eyewear product is being created by Google as part of its Project Glass research and development project. Today, most of us own a […]

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Posted in: mobile, Social Media Applications, Social media development, Social Media landscape, Social Media Opportunities

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10 Social Media Tips to Improve Internal Communication within Your Company

10 Social Media Tips to Improve Internal Communication within Your Company

-Best-Selling Author Steve Nicholls Explains how to maximize productivity, Facilitate interdepartmental communication, and overcome geography- When most business leaders think of social media, they think of how it can help them communicate with clients and potential clients. This is true, but what many don’t realize is that it is equally important to use social media […]

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Posted in: Communications, Internal Communications, Social Media for Executives

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MOONSHOTS – WHAT ARE THEY AND WHY SHOULD WE CARE?

MOONSHOTS – WHAT ARE THEY AND WHY SHOULD WE CARE?

MOONSHOTS – WHAT ARE THEY AND WHY SHOULD WE CARE?   We often do not realize the power social media has through the great opportunities it can offer us. We may be used to thinking of social media as the pictures we see on our Facebook Page or the messages in our Twitter feeds. Given […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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Organizational culture and social media

Organizational culture and social media

Organizational culture and social media   Organizational culture typically fits between an open to closed continuum. When it comes to using social media for business; the more open the organizational culture is, the more a company will have the freedom to take advantage of social media and thus the more conducive a social media project […]

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Posted in: Social Media for Executives, Social Media Implementation

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SOCIAL MEDIA GONE BADLY WRONG PART 2

SOCIAL MEDIA GONE BADLY WRONG PART 2

SOCIAL MEDIA GONE BADLY WRONG PART 2   This article follows a previous one entitled ‘Social media gone badly wrong’, by providing further examples to illustrate yet further social media risks:   Security: Sony experienced serious security issues when it got hacked by external hackers on several occasions over the last few years. More than […]

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Posted in: Social Media Cases, Social Media for Executives, Social Media Implementation

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HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES   How can social media tools help an organization’s internal collaboration? Three examples of three different companies, using three different social media platforms, provide good case studies to illustrate how social media can enhance internal collaboration.   Pbworks What is Pbworks? Pbworks is […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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